Don’t Get Burnt by SEO Companies

So I hired a local Kent SEO company. Now what?



Since the COVID-19 crisis, businesses are having to evolve from offline to online.?When shopping footfall fell 80% during the first UK lockdown of 2020, many retailers pivoted their marketing strategy. As a result, they?turned to SEO companies to help push SEO, local search and Google Adwords to?raise brand awareness. So how do you promote your brand?to drive qualified traffic to your website?

Any Kent SEO company that’s doing it right is going to need your help. So clients should get involved from the outset! For instance, ask about deliverables to make sure you get the best possible results from a SEM campaign. By working closely with your SEO consultant; imparting your valuable insight and industry knowledge. This ensures your search engine marketing consultant clearly understands your goals, as a result.

When should I bring in an SEO specialist?

If your website traffic is falling, or you notice a drop in rankings, it’s a good time to hire a specialist. Because this makes sure you get off to a good start. A competitor site analysis, content marketing plan and a search engine friendly website is the best start. We could give you the complete definition of website optimisation, but we’d probably send you off to sleep. However in simple terms, it’s a measure of how well your site is loved by site visitors and search engines like Google.

Should I ask my SEO company for deliverables?

Firstly, clearly define your web marketing strategy and target audience(s) and be specific! As it’s surprising how often we receive vague objectives from our clients. So we’d encourage clients to work with the consultant to clarify these points right at the start of?a website marketing campaign. This makes sure you get off to a good start with a search engine friendly website design.


CASE STUDY: SEO was an integral part of the development process for the UK’s #1 site for VW Karmann Ghia parts. Californian Classics Ltd were offered an extensive, ‘borderline obsessive’ competitor research report and action plan to catapult their SERP rankings. As a result, every targeted keyword put Californian Classics on page #1 of SERPS. In conclusion an effective campaign accounted for almost half all site visitors. Traffic jumped up an extra 5700 page views in a single month as a result!

Secondly, a search engine marketing campaign that doesn’t evolve is quickly left for dust. A good SEO campaign is designed to boost you higher in the search engine listings—and keep you there. This can be achieved using a blend of ethical SEO and search engine marketing strategies to give your business some oomph!

So what should you be focussing on??Matt Cutts, former head of the web spam team at Google summarises the top 5 areas consultants need to focus on in this?video

CASE STUDY: We used SEO and Pay-Per-Click marketing to?funnel potential customers?to Cat 5 Cabling Ltd. Over a 12 month campaign we managed to boost sales in a very competitive marketplace. `As a result, Signature helped the company hit record sales in our first year working together on a fixed budget. Moreover, we researched and identified profitable keywords/phrases before optimising the ‘heck’ out their blog site! We also created an optimised geo targeted ppc campaign to achieve lower CPC & Increase CTR.

So don’t get burnt by SEO companies. Do your research first!

Thirdly, look for a SEO company with experience in your industry and ask for a research report and examples of previous success. Before you sign a contract or hand over your money familiarise yourself with how search marketing works. Ask yourself if the service you are buying is really what you are looking for and how much you can afford.

Also think carefully about how you are going to measure the results. Above all do not be persuaded into hiring search engine marketing services on a whim.

Lastly, be realistic about your marketing budget. Budget considerations are very important these days and some consultants may cut corners. We don’t recommend this practice because under investment means there is a real danger of your campaign failing to meet your goals and business objectives.Thirl

What will this SEO company do different?

  • This Kent SEO company will review your Google Analytics data and produce a technical SEO site audit report. This is the first step in improving your search engine rankings.
  • We’ll also do extensive keyword research to identify and prioritise low-competitive, high-converting keyword opportunities for your business.
  • We take a deep-dive approach to competitive analysis using GA, SEMrush, Ahref, MOZ for a plan to outrank your competitors.
  • We’ll help you recover from a Google penalty, fix click funnels or landing page issues. This helps lead customers to a specific goal.
  • We can assess your current content marketing and devise an action plan to create lead generating content.
  • We will create/ optimise your Google My Business page, maps and improve your local GMB ranking
  • Signature Image Consultants can also provide monthly SEO services, on and off page optimisation; link building strategy & guest posting.